Our name says it all: we're not trying to be experts, and neither should you. Life is a weird, unpredictable ride, so let's just roll with it and see where it takes us.

Our belief is that expertise is not a fixed state but a dynamic process that requires curiosity, humility, and a willingness to explore the unknown.

We believe that life is a paradoxical and oxymoronic journey where every moment presents a unique opportunity to learn, grow, and connect with others. Instead of pretending to have all the answers, we encourage you to embrace your curiosity, creativity, and imperfections. We believe that there's beauty in not knowing and in learning from our experiences.

At Not An Expert, we're all about trying new things, making a few mistakes, and not taking ourselves too seriously. We believe that everyone is an expert in something. Maybe that’s cooking a perfect pasta, knowing how to quilt or just taking a quality nap. We're not here to judge. We are here to celebrate that we are all impactful, even when we are a little imperfect. 

Our mission is simple: to create products that make you smile, whether you're wearing them, using them, or just looking at them. We're not trying to change the world, but we do think that a good laugh and a bit of fun can go a long way. From our t-shirts to our hats, we're all about spreading good vibes and being our version of an expert.

We're not here to tell you what to do or how to do it, but we are here to encourage you to step outside your comfort zone and try something new. After all, you never know where it might take you.

Thanks for choosing Not An Expert, where the only thing we're experts at is not being experts.